Personal web sites or blogs have become so popular so quickly because anyone can use them for all sorts of things. Here are just a few:

• Share your diary (journal) with those you want to read it
• Get messages to your friends and colleagues instantly, however many there are, for the price of a single text message
• Share photos with friends or colleagues wherever they may be
• Communicate simply and cost-effectively with members of a public or private group
• Broadcast your views to the world on a topic you believe is important and connect with other like-minded individuals
• Promote the views and news of others you agree with or just because you think their thoughts should be read