Personal publishing (or 'blogging' as it more commonly known) enables individuals to publish information of their choice using the World Wide Web through the creation of a personal web site (or 'blog'). Personal web sites can comprise text, photos, video clips or other files, which can be uploaded via the Internet using any PC or a mobile phone.
Until recently, you had to be an experienced web designer to create and maintain a web site. The team has worked hard to hide all the technicalities so that anyone that can type or take a photo using a camera phone can create a professional looking web site in no time.